Fail #2: Don’t show me a confusing looking web application or interface with tons of features.
Save all those great ideas and extra features you want to put into the product for later. Show me something simple that can get the job done and that I can understand. Wait to add all the “bells and whistles” after you’ve heard what “bells and whistles” your customers really want. Investors don’t normally invest in things they can’t understand.
Fix #2: Show me the simple version and explain how it’s helps your user in their everyday lives. Let us experience the joy of discovering you’re product.